strategy maps

Strategy maps describe strategy in a picture; they are powerful tools which show how value is created through cause and effect relationships. 

Strategy maps are particularly helpful for:

  • Promoting understanding and clarity of strategy
  • Encouraging greater engagement and commitment to strategy
  • Ensuring alignment of resources
  • Identifying gaps or blind spots
  • Making more effective and efficient use of resources
  • Aligning remuneration with strategy – particularly in the soft areas and where objectives have a duration >12 months

 strategy map

A strategy map describes how an organisation creates value by connecting strategic objectives in explicit cause and effect relationships.  They provide an excellent snapshot of strategy and are supported by measurable objectives and initiatives.

Strategy maps enable organisations to:

  • describe strategy in a single picture

  • clarify strategies and communicate them to employees

  • identify the key internal processes which drive success

  • align investments in people, technology and organisational capital for maximum impact

  • expose gaps in strategies so that early corrective action can be taken

  • Identify explicit customer value propositions

  • Map the critical internal processes for creating and delivering the value proposition

  • Align human resources, information technology and organization culture to internal processes

Strategy maps can be used for developing and reviewing strategy at organisational, departmental and even project level.

The strategy map (Kaplan and Norton) evolved from the four-perspective model of the balanced scorecard, adding a visual dimension which improves clarity and focus.

There are five main principles behind strategy maps:

  • strategy balances contradictory forces

  • strategy is based on a differentiated customer value proposition

  • value is created through internal business processes

  • strategy consists of simultaneous complementary themes

  • strategic alignment determines the value of intangible assets

We use strategy maps as part of our strategy and change management offerings.

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