strategy maps
Strategy maps describe and communicate strategy. They are powerful tools which tell the story on a single page. Strategy maps can be used for developing and reviewing strategy as well as ensuring alignment of resources. Their elegant simplicity means that gaps and oversights are quickly exposed.
A strategy map describes how an organisation creates value by connecting strategic objectives in explicit cause and effect relationships.
Strategy maps can be produced at organisational, departmental and even project level. They provide an excellent snapshot of strategy and are supported by measurable objectives and initiatives.
Strategy maps enable organisations to:
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clarify strategies and communicate them to employees
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identify the key internal processes which drive success
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align investments in people, technology and organisational capital for maximum impact
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expose gaps in strategies so that early corrective action can be taken
There are five main principles behind strategy maps:
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strategy balances contradictory forces
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strategy is based on a differentiated customer value proposition
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value is created through internal business processes
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strategy consists of simultaneous complementary themes
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strategic alignment determines the value of intangible assets
The strategy map (Kaplan and Norton) evolved from the four-perspective model of the balanced scorecard, adding a visual dimension which improves clarity and focus.
We use strategy maps as part of our strategy and change management offerings.