customer research

Customer research shows how customers rate your product or service and how you compare to competitors. A customer survey is a reality check, cutting through hearsay and assumptions; it's the foundation for an effective strategy.

  • measure customer satisfaction levels
  • describe customer perceptions
  • analyse competitors' performance
  • identify market trends
  • inform business strategy

We are qualified marketers and have 21 years' business-to-business customer research experience.  Our clients include organisations ranging in size from owner-managed firms to multi-nationals, across a wide range of sectors.

keep existing customers, find new ones

Customer research enables longer, closer and more profitable customer relationships to be developed:

  • discover what matters to your customers and how they measure value
  • find out what they really think of your product and/or service

  • identify opportunities for increasing customer share

discover how you compare to competitors

A customer survey provides valuable information on the performance of your closest competitors and measures how you shape up:

  • discover areas of competitive advantage so that you can play to strengths
  •  identify weaknesses so that you can avoid customer defection
  • map the competitive space

identify market trends

Customer research enables you to keep ahead of the curve by systematically gathering market information to identify new opportunities ahead of the competition.  Test your hunches with objective, impartial research.

inform business strategy

Our customer surveys deliver much more than just a series of numbers. You get insight and recommendations for strategy from experienced, qualified researchers.

customer research - why nova connection?

It's about track record and pedigree.  We have 21 years' customer research experience and a selection of case studies to demonstrate the powerful impact of past projects.  From small-scale telephone surveys to international projects, we can make a real difference to your bottom line.

Our customer surveys are undertaken in accordance with the Market Research Society code of conduct.

Call for more information - 023 9224 0243

call now: 023 9224 0243
telephone surveys

A cost-effective solution when the subject matter is not too complex or contentious. Interviews generally take up to 20 minutes and can be supported with web-based content.

face to face interviews

Face to face interviews provide the highest quality information as interviewees are inclined to be more open. We have 21 years' experience conducting interviews at all levels of seniority throughout Europe and North America.

focus groups

We use focus groups for internal research - often as part of a customer focus programme. Valuable insights can be obtained by comparing internal perceptions with customer perceptions.

objective and subjective

Our projects generally combine qualitative and quantitative research.  Qualitative research provides answers to "how" and "why", whereas quantitative research obtains data which can be measured and counted.

call now: 023 9224 0243