Web sites and call centres can make or break customer satisfaction. They are expensive to set up and expensive to maintain but when organisational efficiency trumps customer satisfaction …..
Internet marketers are discovering that the key to a good website is an excellent customer experience combined with high quality content ….
Just look at the high street; it’s a war zone. Big name retailers such as Game, Peacocks, Barratt’s and Mothercare have all hit the headlines for the wrong reasons over the past few weeks. But there are success stories too such as Matalan, Majestic Wines, Burberry and Jack Wills. The key to success is developing a value proposition which resonates with customers ….
It’s a great shame that Kodak joins household names such as Saab, Woolworth’s, Readers Digest, Ferranti, Sinclair and giants of British motorcycle industry. Kodak and “Kodak moments” have been an integral part of my life and the lives of millions of others.
I’ve been working with the Zurich University of Applied Sciences for some months now on a Leadership Development programme for their International Executive MBA programme. It’s designed to enable students to realise more from their studies and further their careers by developing executive competencies.
I have no idea how much money Lloyds Bank have spent on their “For the Journey” advertising campaign but I am sure that it’s a lot. I have never really understood the campaign but apparently it’s intended to build a relationship – or emotional engagement – with customers …..
Could something like this happen to us? Is it starting to happen already? That question must be engaging Boardrooms up and down the land following recent revelations from News International, the Metropolitan Police and the Press Complaints Commission.
News Corporation’s Standards of Business Conduct document reads well. It sets out the high ethical standards required of all members of staff, covering areas such as trust, honesty, data privacy, bribery and safeguarding the company reputation. Today’s statement by James Murdoch announcing …..
As a keen amateur photographer, I have come to value how lenses and filters enable different perspectives to be obtained. For example, to make clouds more distinct, I might use a polarising filter. In a different context, the same filter can reduce reflections but would serve little or no purpose capturing a night sky. Careful …
Lao-Tzu, the ancient Chinese mystic philosopher, wrote that in the 6th century BC. Modern-day authors might say something along the lines of “effective leadership starts with knowing yourself”. The corollary of these quotes might read that “lack of self knowledge is unenlightened and can result in poor leadership”. I know from personal experience, running leadership …