customer satisfaction surveys

Customer satisfaction surveys are an essential part of a customer relationship management or customer retention programme.

Customer surveys provide a reality check - a way of cutting through internal hearsay.  They enable you to get behind the eyes of your customers and see the world from their perspective.

Customer surveys show you how to hold on to existing customers, identify new revenue streams and discover what your competitors are up to.  Additional benefits include:

  • discovering how strong your customer relationship is

  • finding out what customers really think of your product or service - you may be surprised how much they share with us

  • mapping the competitive space - how you shape up against the competition

  • customer retention - be smarter and easier to do business with than your competitors

  • forging longer, closer and more profitable relationships by keeping up-to-speed with customers' technology roadmaps

  • obtaining customer feedback for customer relationship management (CRM) or your  ISO 9000:2000 quality system

  • promoting customer focus amongst staff

  • signalling to customers that you care

We have 19 years' international experience and a selection of case studies to demonstrate the powerful impact of customer research.  From small scale telephone surveys to major international projects, we can make a real difference to your marketing programmes.

Our complementary market research capability provides further intelligence for marketing strategy and business planning.

Our customer surveys are undertaken to our ISO9001:2000 accredited procedures and in accordance with the Market Research Society code of conduct.

Call for more information - 023 9224 0243

what are the options?

face to face interviews

Face to face interviews provide the highest quality information because interviewees are inclined to be more open.  We have 19 years' experience conducting interviews at all levels of seniority throughout Europe and North America.

telephone or web surveys

Fast and cost-effective where the subject matter is neither complex nor contentious.

focus groups

We use focus groups for internal research - often as part of a customer focus programme.  Valuable insights can be obtained by comparing internal perceptions with customer perceptions.

competitive space

See how your customers compare your performance with your competitors by mapping the competitive space.  Discover areas of competitive advantage; identify perceived weaknesses.

call for more information:

uk: 023 9224 0243

int:  +44 (0)23 9224 0243