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market research
Market research provides you with intelligence to inform your marketing planning and business strategy. We specialise in the technology and business to business sectors. Customer research is a complementary area in which we have a depth of experience and expertise.
Market research studies cover areas such as:
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market size and prospects for growth
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competitor research - mapping the competitive space
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identifying threats of substitution
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impact of new technology
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environmental issues
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economic trends
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new legislation affecting your business
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due diligence studies
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feasibility studies and market testing of new products
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internal marketing effectiveness review
Some of the benefits of market research include:
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obtaining intelligence to inform marketing plans and business strategy
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identifying trends ahead of competitors
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promoting customer focus amongst staff
We have 19 years' international experience and a selection of case studies to demonstrate the powerful impact of market research.
All work is undertaken to our ISO9001:2000 accredited procedures and in accordance with the Market Research Society code of conduct.
what's involved?
competitor analysis
See how your customers compare your performance with your competitors by mapping the competitive space. Discover areas of competitive advantage; identify perceived weaknesses.
market size
Find out how big the market is for your product or service and whether that market is growing or contracting.
market drivers
Understand the implications of key market drivers such as environmental legislation, economic trends and product substitution.
marketing effectiveness
Review the effectiveness of your marketing operations by commissioning an independent review.