market research

Market research provides you with intelligence to inform your marketing planning and business strategy.  We have a strong track record in this area , combined with wide-ranging international experience.

business to business

We specialise in the technology and business to business sectors.

Market research studies cover areas such as:

  • market size and prospects for growth

  • competitor research - mapping the competitive space 

  • identifying threats of substitution

  • impact of new technology

  • environmental issues

  • economic trends

  • new legislation affecting your business

  • due diligence studies

  • feasibility studies and market testing of new products

  • internal marketing effectiveness review

identify trends ahead of compoetitors

Some of the benefits of market research include:

  • obtaining intelligence to inform marketing plans and business strategy

  • identifying trends ahead of competitors

  • promoting customer focus amongst staff

experienced, qualified marketers

We have 22 years' international experience and a selection of case studies to demonstrate the powerful impact of market research.

Qualifications and experienced are reflected by Chartered Marketer status and Fellowship of the Chartered Institute of Marketing.

All work is undertaken in accordance with the Market Research Society code of conduct. 

what's involved?

competitor analysis

See how your customers compare your performance with your competitors by mapping the competitive space. Discover areas of competitive advantage; identify perceived weaknesses.

market size

Find out how big the market is for your product or service and whether that market is growing or contracting.

market drivers

Understand the implications of key market drivers such as environmental legislation, economic trends and product substitution.

marketing effectiveness

Review the effectiveness of your marketing operations by commissioning an independent review.

call now: 023 9224 0243