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strategy maps
A strategy map is a diagram that describes how an organisation creates value by connecting strategic objectives in explicit cause-and-effect relationships.
Strategy maps can be produced at organisational, departmental and even project level. They provide an excellent snapshot of strategy and are supported by measurable objectives and initiatives.
Strategy maps enable organisations to:
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clarify strategies and communicate them to employees
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identify the key internal processes which drive success
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align investments in people, technology and organisational capital for maximum impact
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expose gaps in strategies so that early corrective action can be taken
There are five main principles behind strategy maps:
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strategy balances contradictory forces
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strategy is based on a differentiated customer value proposition
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value is created through internal business processes
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strategy consists of simultaneous complementary themes
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strategic alignment determines the value of intangible assets
The strategy map (Kaplan and Norton) evolved from the four perspective model of the balanced scorecard, adding a visual dimension which improves clarity and focus.