Strategy is long term; it’s about the direction of an organisation and how it will meet customer needs profitably. Like a journey, you need to know your starting point, where you want to go and how you will get there. A key element of strategy is the identification and evaluation of alternative destinations; without this …
Ask two economists where the economy is heading and you may well get three answers. In uncertain times such as these, organisations need to hope for the best while planning for the worst. So what can be done in the face of such uncertainty? Here are some areas to consider in your contingency planning: